Ability to target
With over 700 topic specific sites, About can reach almost all areas of interest. So no matter whom you are trying to reach, About can deliver your target audience.

• For example, if you are trying to reach expecting women, you can advertise exclusively on our Pregnancy site, or broaden your reach by advertising within the Parenting channel.

• If you need to reach the financial sector, you can advertise specifically within the Money channel or pick and choose from any of the following targeted Guide sites: Stocks, Financial Planning, Economics, Mutual Funds, Day Trading or many more.

Broad reach
About is a top 10 web property enabling you to reach over 16 million unique users per month. The About network encompasses over 50,000 topics, generating hundreds of thousands of pageviews, exposing your brand to a mass audience.

Customization
Our expert sales team can create a custom advertising program that will group the right Guide sites and Channels together for your product or service. This will ensure that your message is exposed according to your advertising needs.

Brand Positioning
Your brand will benefit from the association with specific About Guides who understand and share the interests of your target audience. This personal relationship between Guides and users make About a unique advertising environment. It puts your brand in context and leads to a higher click-through and purchase rates.